- Coke’s “Share A Coke” Campaign
- Hootsuite And A Game of Social Thrones
- Microsoft And Stories
- HubSpot’s Inbound Marketing
- McDonald’s Question Time
Thomas Jefferson once said, “The man who stops advertising to save money is like the man who stops the clock to save time”. Advertising and branding have become as important today as the brand itself. What’s your brand without branding? Why is it that big brands spend billions of dollars on advertisements? What good does “branding” do to your “brand”?
So, what’s the whole deal about? Why has branding suddenly become everyone’s cup of tea? In today’s global world, there are probably more startups in a single city than number of people living in Monaco! Nobody starts a business with the aim of failing. But with startups as common as vada pav in Mumbai, what makes yours stand out? Well, my friends, branding is your Guru. Some use it for promoting, some use it to stop their firm from backsliding.
Branding helps create a perception in the minds of your target customers. Telling people about your mission and vision is an archaic concept now. Telling them what they want to know is the latest buzz. All businesses are becoming customer-centric. Just like you hate listening about stories of other people’s children, customers hate listening to your brand’s stories. They are only interested in knowing how your brand will add value to them. What better way to make them realize this, other than “branding”?
Why is it that some startups flourish and some fail? Word-of-mouth can be your friend or foe. If your branding is good, people will know about your brand. If people know about your brand, they’ll tell it to others. If they tell about your brand to others, you’ll gain a larger customer base. If you gain more customers, you’ll make more profits and reap sweeter fruits. Seems easy, doesn’t it? Well, not so much in reality. You gain a positive word-of-mouth when you indulge in good branding.
Imagine going to the supermarket to buy a bottle of ketchup. You see two kinds of bottle – one Kissan and other, a local brand you never heard of. Both have same price tags on them. Which one are you likely to buy? I don’t know about you, but I would definitely buy Kissan. This is why branding becomes important. You product might be the best, but it won’ be nearly as good if not for branding.
There’s a constant brand war between Coca-cola and Pepsi. It has been more than half a century that both the cola companies have been engaged in a constant branding war, without one being a concrete winner. Both the companies spend a fortune every year on branding. Both are established. Both have their fair share of loyal customers. But they still indulge in advertising their respective brands without any bounds.
It takes a lot of work to “brand” your business. Your logo, your company name, your services, your products and even the packaging, everything comes under branding. In case you don’t know where to start, Purple Wagon is your dearest friend. We help you do the right kind of branding at the right time. We understand the importance of your business and help you promote it the right way. We follow your way, right from the beginning to the end.
Purple People have had so many startups under their umbrella. We have seen so many brands flourish with our out-of-the-box thinking, and hope to see many more. We are flourishing in our own little world, working our, you-know-what off! We want to make Purple the new Black! Visit our website www.purplewagon.in to know more about our work and dedication towards your would-be-an-amazing brand! Because, as they say, great execution is the ultimate differentiator.