What matters more – quality or quantity of content?

Quality vs Quantity……This has long been a hotly debated topic and a kind of biased one at that
cause most of us fairly agree that quality matters way more than quantity. Any gym instructor
will tell you that 10 perfectly executed push-ups will have a greater impact than 25 imperfectly
executed reps. Which college professor enjoys reading an answer that comprises of 4 pages but
has no structure or process or a vivid line of thought that he can follow. He would rather grade a
one page answer which has a very crisp line of thought. Would a student prefer to study for 4
hours, the night before an exam with constant distractions or would he be satisfied with an hour’s
with full concentration?
So does that mean that quality is better??
Certainly not!!!
If a boy is really hungry and you offer him a cube of a Swiss chocolate vs an entire bar of Dairy
Milk, he might well go for the Dairy Milk chocolate. Would one rather have a large quantity of
cheap disposable bags to throw the rubbish out each night or would you want to purchase a
highly biodegradable waste bag which comes at 5 pieces a bundle at a hefty price? The final nail
in the coffin…… Would you choose a thousand crumpled Rs2000 notes or a crisp brand new
Rs2000 note?
Okay now I’m being biased.
Let’s focus on marketing. Do customers actually like being sabotaged with zillions of
advertisements of the same product? Or would they rather prefer a single advertisement that has
a profound impact on them and one which they are not likely to forget in a long time?
Frankly there is no right answer. One needs to figure out what works best for the product.
So what exactly is content marketing?
According to the dictionary content marketing is a type of marketing that involves the creation
and sharing of online material (such as videos, blogs, and social media posts) that does not
explicitly promote a brand but is intended to stimulate interest in its products or services. It is
highly dependent on social media and if done right it creates a buzz that ordinary marketing
methods would normally not generate. Popular examples of content marketing done right are :-
  • Coke’s “Share A Coke” Campaign
  • Hootsuite And A Game of Social Thrones
  • Microsoft And Stories
  • HubSpot’s Inbound Marketing
  • McDonald’s Question Time
When it comes to marketing, for products that are unique quality marketing may lead the way
but for the common products maybe a little “blitzkrieg” wouldn’t do any harm. 
There’s this page on LinkedIn called Brilliant Ads (https://in.linkedin.com/company/brilliantads)
that has some of the most epic advertisements with the most simple of products. The out of box
thinking that goes into making these advertisements leaves you wondering about the product in
question. And to top it all, it’s done in such a subtle way that you really aren’t sure whether they
are actually trying to sell the product in question. That is quality content marketing for you.
And at the other end, The Washington Post churn out more than a thousand posts per day and
their online traffic has actually increased by 28%. For them the concept of quantity content
marketing appears to be working just fine.
After all, it’s what suits your business the best. Sometimes a single idea can make a difference
and in other cases you need to bring out the loudspeakers, the mikes, the hollering people and the
shiny posters on the wall

What’s the whole deal about?

Thomas Jefferson once said, “The man who stops advertising to save money is like the man who stops the clock to save time”. Advertising and branding have become as important today as the brand itself. What’s your brand without branding? Why is it that big brands spend billions of dollars on advertisements? What good does “branding” do to your “brand”?

So, what’s the whole deal about? Why has branding suddenly become everyone’s cup of tea? In today’s global world, there are probably more startups in a single city than number of people living in Monaco! Nobody starts a business with the aim of failing.  But with startups as common as vada pav in Mumbai, what makes yours stand out? Well, my friends, branding is your Guru. Some use it for promoting, some use it to stop their firm from backsliding.

Branding helps create a perception in the minds of your target customers. Telling people about your mission and vision is an archaic concept now. Telling them what they want to know is the latest buzz. All businesses are becoming customer-centric. Just like you hate listening about stories of other people’s children, customers hate listening to your brand’s stories. They are only interested in knowing how your brand will add value to them. What better way to make them realize this, other than “branding”?

Why is it that some startups flourish and some fail? Word-of-mouth can be your friend or foe. If your branding is good, people will know about your brand. If people know about your brand, they’ll tell it to others. If they tell about your brand to others, you’ll gain a larger customer base. If you gain more customers, you’ll make more profits and reap sweeter fruits. Seems easy, doesn’t it? Well, not so much in reality. You gain a positive word-of-mouth when you indulge in good branding.

Imagine going to the supermarket to buy a bottle of ketchup. You see two kinds of bottle – one Kissan and other, a local brand you never heard of. Both have same price tags on them. Which one are you likely to buy? I don’t know about you, but I would definitely buy Kissan. This is why branding becomes important. You product might be the best, but it won’ be nearly as good if not for branding.

There’s a constant brand war between Coca-cola and Pepsi. It has been more than half a century that both the cola companies have been engaged in a constant branding war, without one being a concrete winner. Both the companies spend a fortune every year on branding. Both are established. Both have their fair share of loyal customers. But they still indulge in advertising their respective brands without any bounds.

It takes a lot of work to “brand” your business. Your logo, your company name, your services, your products and even the packaging, everything comes under branding. In case you don’t know where to start, Purple Wagon is your dearest friend. We help you do the right kind of branding at the right time. We understand the importance of your business and help you promote it the right way. We follow your way, right from the beginning to the end.

Purple People have had so many startups under their umbrella. We have seen so many brands flourish with our out-of-the-box thinking, and hope to see many more. We are flourishing in our own little world, working our, you-know-what off! We want to make Purple the new Black! Visit our website www.purplewagon.in to know more about our work and dedication towards your would-be-an-amazing brand! Because, as they say, great execution is the ultimate differentiator.